Info
Amsterdam | Published on: September 21, 2012
Social media pitch
Reduce, Reuse, Recycle! New furniture brand 'As Good As New' brings a line of brand new second hand furniture. http://pr.co/p/000pwb
Summary
As Good As New is a new Dutch furniture brand with a collection of brand new second hand furniture.

We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Than it's As Good As New. And then, you can buy unique pieces that will last forever (almost).
Details

Thursday 20th of September a new and exceptional furniture brand called As Good As New was launched at SPRMRKT Amsterdam. As Good As New is a collaboration between advertising agency Gummo, architects I29 and Krimpex Coating Systems.

Four years ago these trio joined forces to create a new office for Gummo, inspired by the ‘reduce, reuse, recycle’ philosophy. The interior was furnished entirely with recycled and reclaimed furniture, covered in a specially developed, environmentally friendly coating.

The result was a sensation on-and offline, so two thousand articles and a few awards later, the three partners have decided to make a range of brand new second hand furniture available to the public.

According to co-founder Hajo de Boer, it's made in exactly the same way as everything in the award-winning office – “We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Then it's As Good As New!”

"All As Good As New’s furniture is covered in a mat, dark grey nuance, which gives it a highly conceptual look mixing in perfectly in SPRMRKT’s high-fashion universe. " - Nelleke Strijkers, owner of the Dutch fashion store SPRMRKT.

During the launch a unique pedal bin – the result of a collaboration between As Good As New and the internationally recognised brand Vipp – was given away to one of the guests.

As Good As New is available to purchase at SPRMRKT and www.thisisasgoodasnew.com.


Note for Editors:

For more information please visit the website thisisasgoodasnew.com or contact Onno Lixenberg via +31 (0)6 17548072 or email onno@thisisasgoodasnew.com.

Quotes
"All As Good As New’s furniture is covered in a mat, dark grey nuance, which gives it a highly conceptual look mixing in perfectly in SPRMRKT’s high-fashion universe."

— Nelleke Strijkers (owner of the Dutch fashion store SPRMRKT)
“We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Then it's As Good As New!”

— Hajo de Boer (co-founder of As Good As New)
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